Jane Iredale Mineral Makeup
Jane Iredale has always believed that makeup should be as good for the skin as it is aesthetically pleasing. With this in mind, she developed a comprehensive line of natural mineral cosmetics in 1994 an has successfully marketed it to plastic surgeon, dermatologists and aestheticians as The Skin Care Makeup™. Innovative formulations include base and blush powders, cream-to-powder, bronzers, shimmer powders, lip colors, sheers and glosses, eye shadows, pencils, mascaras, brow colors and concealers.
Jane Iredale is the perfect choice for consumers looking for a natural, healthy alternative to conventional cosmetics. Jane’s products:
- Are composed of inert minerals that cannot support bacteria
- Contain no fillers, like talc
- Present virtually no allergy risk as they are completely free of sensitizers like perfumes, chemical dyes and preservatives
- Are anti-inflammatory and help to calm and soothe irritated skin
- Provide broad spectrum UVB and UVA protection as high as SPF 20
- Provide complete coverage for skin conditions such as acne and rosacea, and redness following treatments such as chemicals peels and laser surfacing
- Are non-comedogenic, so they will not block pores
- Are very water resistant as rated by an approved FDA lab
- Not tested on animals
Iredale was born in England and eventually came to New York to establish a film production and casting company. Her experience in working with women whose careers depended on a clear complexion allowed her to see how skin disorders and sensitives not only threaten careers but can also destroy self-confidence. This is what led her to develop a makeup line that could contribute to the lives of women by aiding the health of the skin.
Her search led her to micronized minerals whose inert nature and natural color pigments eliminated the need for chemical dyes and preservations while giving remarkable protection from the sun. As a bonus, she found that they were non-comedogenic, allowed the skin to breath and function normally and actually aided the skin to return to glowing health. Iredale was the first to find a way of putting the micronized mineral powders into pressed form. In doing so, she added to the effectiveness of the product by using antioxidants and moisture-retaining ingredients.
With technology racing ahead, the future of mineral makeup looks bright indeed.
“Makeup is now part of the solution, not part of the problem.” —Jane Iredale